![]() Next to CTR, impressions are one of the primary metrics you should monitor. One of the main reasons why impressions are tracked is because they help you understand how efficient your thumbnail is in persuading users to open your video. Impressions are limited strictly to thumbnail views – clicks and video views aren’t included. YT counts impressions only if they’re displayed for longer than 1 second and if 50% of the thumbnail is visible on the page. The YouTube impressions metric shows how many times viewers saw the thumbnail of your video as a suggestion. For instance, if you have a low CTR, people won’t see your videos in their suggestions.Ĭonversely, a high CTR rate prompts more reach. It’s also one of the most important metrics that content creators need to focus on. external website/end screen impressions). YouTube CTR displays a fragment of your video’s total views because this metric doesn’t capture all impressions (e.g. The YouTube click-through rate (CTR) displays how many users watched your video after being registered as an impression.
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